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The United States Lifesaving Association seeks high quality articles, photographs, and artwork to appear in American Lifeguard Magazine. We welcome advertising from organizations interested in reaching our readers. Our readership is composed of athletic, beach oriented people who are primarily beach lifeguards and junior lifeguards. Our junior lifeguard members (our largest member category) range in age from 8 - 18, with an average age of 12. They are about 55% male, 45% female. Our lifeguard members (professional, alumnus, and life) range in age from 16 to over 85, with an average age of 29. They are about 80% male and 20% female. Our readership includes lifeguard agency chiefs, junior lifeguard program administrators, and others involved in purchasing decisions.

The USLA does not pay for content, but gives appropriate credit to authors for original work or, in some cases, republished work. An exception is that we pay $100 for cover photos or artwork.

Deadlines for content and advertising are:

March 1 (summer issue targeted for mailing June 1)
August 1 (fall issue targeted for mailing October 15)
November 1 (winter issue targeted for mailing February 1)

Advertising: Promote your products and services by delivering your message directly to lifesaving professionals through the only magazine targeting beach lifeguards in the US. Address all inquiries to the editor at: alm@usla.org.

Ad Size One Issue Three Issues                              Advertising Specifications 
Half Page   $300   $810 ($270 each)    Full page - 7.75” x 10.125”
Full Page   $500   $1350 ($450 each)    Half page (vertical) - 3.75” x 10.125”
Inside Cover   $600   $1620 ($540 each)    Half page  (horizontal) - 7.75” x 4.937”
Back Cover    $750   $2025 ($675 each)    Resolution: 300 dpi; File type: JPG or PDF


Articles: Appropriate article content would be that likely to be appreciated by a readership that is primarily composed of professional beach lifeguards, other open water rescuers, and junior lifeguards in the United States. Examples include stories on rescue, lifesaving equipment, public education, training, standards, new or enhanced lifesaving services, junior lifeguard programs, and lifesaving sport. We endeavor to balance our articles to ensure regional representation through the USA.

Articles should be in Microsoft Word with the following simple formatting:


Authors: [name(s)]

Author’s location: [e.g. Fort Lauderdale, Florida]

Date manuscript was completed: [date]

[Article content should be unformatted, single spaced. Headers can be in capital letters.]

[Photos accompanying an article should be in jpeg format at the highest resolution possible. Number the photos in the filename of each of the photos and include in the text of the article a reference to the photo at the location you would like it to appear. In that reference include an appropriate caption and the credits for each photo. We need to know that the photographer has given permission for use.]

Photo and Artwork Submissions: You are welcome to contribute original photographs and artwork without an article. They should be jpeg at the highest resolution possible. Number the graphics in the filename of each and include appropriate credits. We need to know that the photographer has given permission for use. 

Multiple File Upload: If you wish to upload multiple files, please combine them in a single zip file.

Questions: Please email: almeditor@usla.org

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